Doll brand Baby Born marks its 35th anniversary with Baby Born Real, a new line of customizable dolls combining handmade details with an interactive digital identity system. Buyers can choose from among several characteristics, creating more than 13 billion possible combinations, alongside personality traits accessed through each doll’s Cuddle Key. MGA Entertainment introduces the line with “One in a Billion,” a 60-second film created with Virtue Worldwide that follows a girl searching for her particular doll. The campaign also includes a shoppable experience. The dolls come with reusable bassinet packaging, clothing and accessories and are available through major retailers.
Baby Born “One in a Billion”
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