The next time you think you’re a picky eater, watch this video from Toast for comparison. “One of Those Nights” was filmed at NYC hotspot Marea in November and put the restaurant-management platform to the test.
The pickiest of eaters—and Matty Matheson of The Bear—gathered under one roof and placed dinner orders with the strangest requests. Requesting dessert for starters was among the tamest requests. What’s “the sexiest meat?” Or a “level 5” vegan? One diner won’t eat any item shaped like a circle. Stressful, sure. Yet everything ran smoothly, with help from Toast.
“We held an open casting call for people that are proud to be picky. We wanted to show real stories of people that know they can be difficult at times,” says Justin Galvin, SVP, group creative director at Arnold. “The most challenging aspect of the entire shoot belonged to our director, Sam Cadman. He had to orchestrate eight different cameras and 36 different mics while having direct communication with each diner to control the cadence of the evening, optimize the conversations and keep the stunt a secret.”
The vid, running on YouTube, Meta and TikTok, is part of Toast’s “It’s the Little Things” initiative. Launching later this year is a video series with chef and creator Sophia Roe.
“Matty felt like a great fit from the beginning. He’s a famous chef and he owns restaurants that run on Toast,” adds Sam Mullins, Arnold’s SVP, group creative director. “Plus he’s got a playful personality and he loves to eat great food. We also heard he was on a famous show or something.”
